Interface UI/UX Design

Design is about people. That’s why we focus on designing web and mobile apps that satisfy users’ needs.

With content and user experience as our first priorities, we can turn any complex concepts or ideas into beautiful, simple and user-friendly Interfaces for Web, iOS and Android.

Кey elements of User-friendly Interfaces for Web, iOS and Android

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Information Architecture (IA)

IA is the foundation of any good web or mobile app. You wouldn’t build a house without an architect’s plan, would you? IA makes sure that the right information is presented in the right way, the right place, and at the right time.

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User Experience (UX)

UX is art and science. Having worked with dozens of start-ups and companies means we have a wide range of experience to draw from. We apply the sum of our knowledge to solve your problems.

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User Interface (UI)

We turn conceptual app ideas, sketches, wireframes… into simple, functional, and beautiful visual interfaces for the web, iOS, Android, and Windows. You will love what you see.

We are guided by our ethos to ensure that technology truly connects with people.

That connection – which we call effective UI – manifests as the set and sequence of carefully crafted and nuanced interactions that enable the success of a digital product, application or experience.

To foster that connection, we adapt systems and technology to human behavior (not the other way around).


All too often, technology fails to connect with people. That failure typically stems from following a process that puts interface creation toward the end of an important project, as though it were just ‘the icing on the cake.’

With the interface so often treated as an afterthought, it’s no wonder that over 60% of software projects and digital products are not successful (Standish CHAOS Report, 2013).


Having completed more than 300 successful projects, we work collaboratively with our clients to solve complex business problems and drive transformation through four tightly integrated areas of expertise: User Research and Insight, Digital Strategy, UX Architecture and Design and UI Development and Integration.

Through every phase of our projects, we never lose sight of the interface between people and technology.

Typical steps of our process

User Research:

Defining the Problem

Your users can’t always tell you what they need in the clearest terms. We are adept at uncovering their underlying concerns and translating them into solutions that are truly valued.

Digital Strategy:

Defining the Approach

Transforming insight into ideas, and collaboratively shaping those ideas into concrete plans for implementation, is at the heart of EffectiveUI’s strategy work.

UX Design:

Crafting the Solution

As UX experts, our end goal is to design a better way of doing important things – like fixing an airplane at the gate, or monitoring the world’s blood supply.

UI Development:

Building the Solution

Whatever we design, we can build. And whatever we build, we can measure and improve.